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BlackBerry Out of Home Campaign

Client Objective

Generate an exciting & memorable event around the launch of the new BlackBerry KEY2 smartphone.

Concept

  • Secure a highly coveted venue in the heart of Toronto attended by some of the industry’s top media
  • and tech experts while creating engaging activations highlighting the key features of the new phone.

Results

  • Exceeded targeted attendance by 50%
  • Had key media, influencers, and major celebrities in attendance
  • Created multiple engaging touchpoints throughout the space
  • Guests were so engaged they did not leave until an hour past the scheduled end time