BlackBerry Out of Home Campaign

Blackberry Billboard and Posters – Kitchener – Apr 5 2018-1553

Blackberry Billboard and Posters – Kitchener – Apr 5 2018-1500

Blackberry OOH Billboards – Toronto – July 2018-2704

Blackberry OOH Billboards – Toronto – July 2018-2822

Client Objective

Generate an exciting & memorable event around the launch of the new BlackBerry KEY2 smartphone.

Concept

Secure a highly coveted venue in the heart of Toronto attended by some of the industry’s top media
and tech experts while creating engaging activations highlighting the key features of the new phone.

Results

Exceeded targeted attendance by 50%
Had key media, influencers, and major celebrities in attendance
Created multiple engaging touchpoints throughout the space
Guests were so engaged they did not leave until an hour past the scheduled end time