MCM Flagship Store Launch

Client Objective

Build awareness & create excitement for the launch of MCM’s Canadian flagship store.


  • Produced an exclusive in-store cocktail event with notable guests for buzzworthy moments worth sharing on social media
  • Partnered with 3 core influencers to highlight the customized MCM Patricia bag


  • Received 4.3+ million media impressions
  • Generated 4.5+ million social media impressions
  • Highlighted in 10 editorial features including ELLE Canada, Toronto Life &Fashion Magazine