MCM Flagship Store Launch

MCM Launch Bloor St-101

MCM Launch Bloor St-124

MCM Launch Bloor St-14

MCM Launch Bloor St-117

Client Objective

Build awareness & create excitement for the launch of MCM’s Canadian flagship store.

Concept

Produced an exclusive in-store cocktail event with notable guests for buzzworthy moments worth sharing on social media
Partnered with 3 core influencers to highlight the customized MCM Patricia bag

Results

Received 4.3+ million media impressions
Generated 4.5+ million social media impressions
Highlighted in 10 editorial features including ELLE Canada, Toronto Life &Fashion Magazine