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Apothic Wine Discovery Tour


Entourage National Movie Contest

Blue Jays VIP Experience

Toronto Blue Jays VIP Experience

Michell & Ness Pop-up Shop Experience

Mitchell & Ness/MLSE NBA All Star Pop Up Shop – 2016 NBA All Star Weekend

Elevate Your Brand Substantially

The Substance Group is a National Experiential Marketing Agency that specializes in: 
National Brand Awareness
Event Production 
Talent Procurement 
Customized VIP Experiences 


Established in 2003, The Substance Entertainment Group is one of Canada’s premium experiential marketing agencies. Catering to an elite clientele that includes the NBA, MLSE, Sony Mobile and E&J Gallo, the Substance Entertainment Group has a reputation of coming up with innovative strategies that make our clients stand out.

Originally operating as a nationwide concert producer, The Substance Group quickly found itself lending some of its assets to national brands looking for ways to capture new audiences and engage with people across the country. As a result, the experiential agency division of The Substance Entertainment Group was launched and has since been a sought after service.

Connecting A-list celebrities with brands, creating on-trend influencer programs to integrating national roll-out campaigns, The Substance Group has found itself working with some of the most recognized brands in the world. Through our staff’s combined 20 years of experience and industry relationships, our agency’s network is unrivalled, allowing direct access, preferred pricing and unparalleled service for our clients.

In a saturated marketplace, The Substance Group has been able to provide an audience for our clients and their brands, affording us longstanding client relationships and the ability to cultivate new ones.  We understand the trends, we know the influencers and we thrive in the social media landscape. Being able to integrate all these elements is what allows us to take brands to the next level and what keeps us ahead of the curve.


International Network
Innovative Thinking
Specialized Experts
Diverse Capabilities



Toronto Office:

171 East Liberty Street, Unit 230, Toronto, Ontario M6K 3P6 

O: 416 467 0839

Western Canada Office:

7727 177 Ave NW, Edmonton, AB T5Z 0N2