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Grand Marnier Cordon Rouge Room

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Multi-Channel Campaign

Client Objective

Drive relevance and usage to a younger demographic while maintaining brand premium and tradition.

Concept

  • Created a luxurious and exclusive pop up speakeasy in Montréal, Toronto, Calgary &
    Vancouver for influencers, media and loyal brand consumers
  • Elaborately decorated the interior of hidden venues to provide post worthy moments
  • Created an exclusive Grand Marnier drink menu with educational brand touchpoints

Results

  • Hosted 1300+ consumers & 220+ influencers across Canada
  • Campaign generated 7+ million impressions
  • Successfully received 55+ brand stories/media articles

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What People are Saying

I’ve had the pleasure to work with The Substance Group for the past 10 years. I consider them a trusted partner and one that I can always reach out to for support and engagement for all my program/project needs. They have helped from strategic development to execution, and consider them the best in what they do.

Adeel
Interac

Your team made our retirement event unforgettable and so much fun for both the retiree and all the attendees. Everyone thoroughly enjoyed our Sommelier-led wine tasting event and the British theme made it unique and special. We are always in good hands with your team!”

Andrea
Interac

The Norman Powell Virtual Experience was executed flawlessly – kudos to your team!

Ravi
American Express

I think everything was very well organized with our event. The team was on top of everything and was very accommodating even with last-minute changes!

Lavania
Hospital Diagnostic Imagery Repository Services

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Want to work with us? Because we’d love to work with you!

Whether you’re launching a product, hosting an event, or simply wanting exposure to your target audience, you need the right people to make it happen. We’re your people.

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