Skip To Content
Home Our Work Sony Xperia Spider-Man Wall Climb

Sony Xperia Spider-Man Wall Climb

img
img

Brand Activation

Client Objective

Create a PR stunt by leveraging the Spiderman film assets to raise awareness of a new phone launch with an exclusive carrier while highlighting the phone’s key feature.

Concept

Build a giant spider web in a high traffic area for people to climb while engaging with the device and garnering media attention.

Results

  • Total Impressions: 12,917,743 (exceeded target by more than 320%)
  • Traditional Media Impressions: 7,365,300
  • Digital Media Impressions: 3,493,121
  • Social Media Impressions: 2,059,322
  • Garnered national media attention
  • Largest 1st week sales ever for OEM with carrier

See our other work

DAZN Pop up

Grand Marnier Cordon Rouge Room

Photography

We are proud to work with these organizations

What People are Saying

I’ve had the pleasure to work with The Substance Group for the past 10 years. I consider them a trusted partner and one that I can always reach out to for support and engagement for all my program/project needs. They have helped from strategic development to execution, and consider them the best in what they do.

Adeel
Interac

Your team made our retirement event unforgettable and so much fun for both the retiree and all the attendees. Everyone thoroughly enjoyed our Sommelier-led wine tasting event and the British theme made it unique and special. We are always in good hands with your team!”

Andrea
Interac

The Norman Powell Virtual Experience was executed flawlessly – kudos to your team!

Ravi
American Express

I think everything was very well organized with our event. The team was on top of everything and was very accommodating even with last-minute changes!

Lavania
Hospital Diagnostic Imagery Repository Services

Companies committed to disability inclusive practices outperform their peers in revenue, net income, and economic profit.

Disability Equality Index

Want to work with us? Because we’d love to work with you!

Whether you’re launching a product, hosting an event, or simply wanting exposure to your target audience, you need the right people to make it happen. We’re your people.

Get In Touch