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ZTE Canada – 2021 lifestyle Product Offerings


Client Objective

ZTE wanted to create lifestyle images of their new 2021 product offerings.


  • Presented client with different talent, location options.
  • Presented client with different concepts via a mood boards.


  • Created a series of lifestyle images for ZTE carrier partners.
  • Created product shots to be used on ZTE website and social media channels.
  • Client requested another photo shoot for new product offerings for 2nd half of 2021.

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I’ve had the pleasure to work with The Substance Group for the past 10 years. I consider them a trusted partner and one that I can always reach out to for support and engagement for all my program/project needs. They have helped from strategic development to execution, and consider them the best in what they do.


Your team made our retirement event unforgettable and so much fun for both the retiree and all the attendees. Everyone thoroughly enjoyed our Sommelier-led wine tasting event and the British theme made it unique and special. We are always in good hands with your team!”


The Norman Powell Virtual Experience was executed flawlessly – kudos to your team!

American Express

I think everything was very well organized with our event. The team was on top of everything and was very accommodating even with last-minute changes!

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