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DAZN Pop up


Experiential Activation

Client Objective

  • Generate awareness for DAZN offers and services
  • Drive trials and subscriptions


  • Created a pop up “Fan Cave” in Union Station where sports fans could experience what DAZN has to offer
  • Created unique programming to entice Union Station commuters to come into the space and speak to brand experts in a casual environment


  • Successfully activated pop up for a month
  • Increased awareness of DAZN in partnership with traditional media campaign
  • Client saw an increase in trial sign ups during pop up timeframe

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What People are Saying

I’ve had the pleasure to work with The Substance Group for the past 10 years. I consider them a trusted partner and one that I can always reach out to for support and engagement for all my program/project needs. They have helped from strategic development to execution, and consider them the best in what they do.


Your team made our retirement event unforgettable and so much fun for both the retiree and all the attendees. Everyone thoroughly enjoyed our Sommelier-led wine tasting event and the British theme made it unique and special. We are always in good hands with your team!”


The Norman Powell Virtual Experience was executed flawlessly – kudos to your team!

American Express

I think everything was very well organized with our event. The team was on top of everything and was very accommodating even with last-minute changes!

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