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Aurora Cannabis Staffing


National Staffing

Client Objective

Create a national staffing team of brand ambassadors and product experts to help accurately communicate about Aurora Cannabis and its products while engaging with consumers and trade.


Hire consistent and outgoing staff across Canada to educate consumers and trade professionals about the brand, distribute branded merchandise and collect data on potential consumers. Ensure staff are properly trained and compliant with the strict regulations of the industry.


  • 29 events: Music, Arts, Culture, Industry
  • 71 days of event activations
  • 245 Brand Ambassadors
  • 6 cities: Vancouver, Calgary, Edmonton, Winnipeg, Toronto, Montréal
  • 2520 hours worked

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What People are Saying

I’ve had the pleasure to work with The Substance Group for the past 10 years. I consider them a trusted partner and one that I can always reach out to for support and engagement for all my program/project needs. They have helped from strategic development to execution, and consider them the best in what they do.


Your team made our retirement event unforgettable and so much fun for both the retiree and all the attendees. Everyone thoroughly enjoyed our Sommelier-led wine tasting event and the British theme made it unique and special. We are always in good hands with your team!”


The Norman Powell Virtual Experience was executed flawlessly – kudos to your team!

American Express

I think everything was very well organized with our event. The team was on top of everything and was very accommodating even with last-minute changes!

Hospital Diagnostic Imagery Repository Services

Want to work with us? Because we’d love to work with you!

Whether you’re launching a product, hosting an event, or simply wanting exposure to your target audience, you need the right people to make it happen. We’re your people.

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