OOH Marketing Campaign
TCL needed an agency to launch their latest phones (TCL 20 Pro 5G & 20s) in the Canadian market with the directive to create an OOH marketing campaign and to stay within budget.
- Identify prime screen locations relevant to TCL target consumer segment using a mix of Digital, Print & Mural OOH locations.
- The goal was to launch TCL 20 Pro 5G and 20s phones deploying a creative campaign that delivers
reach and impact.
- Negotiated & secured 139 OOH boards in the Toronto, Vancouver & Calgary market
- Implemented a unique strategy using a mix of Print, Digital, Bike Share & Signature Columns
- Delivered +10% impressions – higher ROI
- Over 316,601,123 impressions
- Attained a CPI of $.003
We are proud to work with these organizations
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