MLSE International Women’s Day Event

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Client Objective

Secure a host, keynote speakers, panelists, and other women of influence to speak on #BreakingBarriers in their respective industries in celebration of International Women’s Day.

Concept

Invite influential female athletes, business professionals, and influencers to attend the launch event and share their experiences via social media.

Results

Exceeded influencer target by 60%
Exceeded RSVP target by 14%
Collective Instagram following of influencers: 2,689,766
Total No. of Likes on Instagram posts by influencers: 2,059,322
Total No. of Comments on Instagram posts by influencers: 2,603