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Home Our Work TCL Canada – National OOH Marketing Campaign/TCL 20 Pro 5G & 20s launch

TCL Canada – National OOH Marketing Campaign/TCL 20 Pro 5G & 20s launch

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OOH Marketing Campaign

Client Objective

TCL needed an agency to launch their latest phones (TCL 20 Pro 5G & 20s) in the Canadian market with the directive to create an OOH marketing campaign and to stay within budget.

Concept

  • Identify prime screen locations relevant to TCL target consumer segment using a mix of Digital, Print & Mural OOH locations.
  • The goal was to launch TCL 20 Pro 5G and 20s phones deploying a creative campaign that delivers
    reach and impact.

Results

  • Negotiated & secured 139 OOH boards in the Toronto, Vancouver & Calgary market
  • Implemented a unique strategy using a mix of Print, Digital, Bike Share & Signature Columns
  • Delivered +10% impressions – higher ROI
  • Over 316,601,123 impressions
  • Attained a CPI of $.003

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