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Celebrity Chef Cooking Experience with Mark McEwan

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Virtual Experience

Client Objective

Create a memorable brand touchpoint that will build rapport and educate sales leads on Teknicor’s
technology solutions.

Concept

  • Sales leads were invited to attend an exclusive, invite-only virtual experience which included a
    Teknicor presentation followed by a hands-on cooking lesson hosted by celebrity chef, Mark McEwan
  • Each guest received a branded meal kit that included: a personalized letter from the chef, all required
    ingredients, and preparation instructions.

Results

  • Guests rated the virtual chef experience 9.3/10 (Excellent)
  • Registration for the experience was full
  • Attendance rate of 87% (average webinar attendance rate is 46%*)
  • Guests had great reviews of the meal and enjoyed the Q&A with the chef
  • Teknicor secured a new business lead post-webinar

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What People are Saying

I’ve had the pleasure to work with The Substance Group for the past 10 years. I consider them a trusted partner and one that I can always reach out to for support and engagement for all my program/project needs. They have helped from strategic development to execution, and consider them the best in what they do.

Adeel
Interac

Your team made our retirement event unforgettable and so much fun for both the retiree and all the attendees. Everyone thoroughly enjoyed our Sommelier-led wine tasting event and the British theme made it unique and special. We are always in good hands with your team!”

Andrea
Interac

The Norman Powell Virtual Experience was executed flawlessly – kudos to your team!

Ravi
American Express

I think everything was very well organized with our event. The team was on top of everything and was very accommodating even with last-minute changes!

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