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Sony Xperia Spider-Man Wall Climb


Brand Activation

Client Objective

Create a PR stunt by leveraging the Spiderman film assets to raise awareness of a new phone launch with an exclusive carrier while highlighting the phone’s key feature.


Build a giant spider web in a high traffic area for people to climb while engaging with the device and garnering media attention.


  • Total Impressions: 12,917,743 (exceeded target by more than 320%)
  • Traditional Media Impressions: 7,365,300
  • Digital Media Impressions: 3,493,121
  • Social Media Impressions: 2,059,322
  • Garnered national media attention
  • Largest 1st week sales ever for OEM with carrier

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