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Home Our Work MLSE – International Women’s Day Event

MLSE – International Women’s Day Event

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Product Launch

Client Objective

Secure a host, keynote speakers, panelists and other women of influence to speak on
#BreakingBarriers in their respective industries in celebration of International Women’s Day.

Concept

Secure a host, keynote speakers, panelists and other women of influence to speak on
#BreakingBarriers in their respective industries in celebration of International Women’s Day.

Results

  • Exceeded influencer target by 60%
  • Exceeded RSVP target by 14%
  • Collective Instagram following of influencers: 2,689,766
  • Total No. of Likes on Instagram posts by influencers: 2,059,322
  • Total No. of Comments on Instagram posts by influencers: 2,603

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What People are Saying

I’ve had the pleasure to work with The Substance Group for the past 10 years. I consider them a trusted partner and one that I can always reach out to for support and engagement for all my program/project needs. They have helped from strategic development to execution, and consider them the best in what they do.

Adeel
Interac

Your team made our retirement event unforgettable and so much fun for both the retiree and all the attendees. Everyone thoroughly enjoyed our Sommelier-led wine tasting event and the British theme made it unique and special. We are always in good hands with your team!”

Andrea
Interac

The Norman Powell Virtual Experience was executed flawlessly – kudos to your team!

Ravi
American Express

I think everything was very well organized with our event. The team was on top of everything and was very accommodating even with last-minute changes!

Lavania
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