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Nordstrom Supper Suite @ Toronto International Film Festival

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Event Activation

Client Objective

Providing a venue at TIFF for hosting exclusive invite-only events including top premiere cast parties, an interview suite, an awards dinner and industry networking events.

Concept

Rebranding the existing MARBL venue on King Street West into Nordstrom Supper Suite using different branding items like custom neon signs, decals, gobo lighting, outside signage, red carpet, and poster boards.

Results

  • Attendees: 765
  • American Media Impressions: 572,191,000
  • Canadian Media Impressions: 1,575,840,000
  • Key Attendees: Nicolas Cage, Keke Palmer, Susan Sarandon, Sam Neill, Rainn Wilson, Jamie Dornan, Dean Norris, Heather Graham and D2Squared

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I’ve had the pleasure to work with The Substance Group for the past 10 years. I consider them a trusted partner and one that I can always reach out to for support and engagement for all my program/project needs. They have helped from strategic development to execution, and consider them the best in what they do.

Adeel
Interac

Your team made our retirement event unforgettable and so much fun for both the retiree and all the attendees. Everyone thoroughly enjoyed our Sommelier-led wine tasting event and the British theme made it unique and special. We are always in good hands with your team!”

Andrea
Interac

The Norman Powell Virtual Experience was executed flawlessly – kudos to your team!

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American Express

I think everything was very well organized with our event. The team was on top of everything and was very accommodating even with last-minute changes!

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