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Sony Xperia Spider-Man Wall Climb

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Brand Activation

Client Objective

Create a PR stunt by leveraging the Spiderman film assets to raise awareness of a new phone launch with an exclusive carrier while highlighting the phone’s key feature.

Concept

Build a giant spider web in a high traffic area for people to climb while engaging with the device and garnering media attention.

Results

  • Total Impressions: 12,917,743 (exceeded target by more than 320%)
  • Traditional Media Impressions: 7,365,300
  • Digital Media Impressions: 3,493,121
  • Social Media Impressions: 2,059,322
  • Garnered national media attention
  • Largest 1st week sales ever for OEM with carrier

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What People are Saying

I’ve had the pleasure to work with The Substance Group for the past 10 years. I consider them a trusted partner and one that I can always reach out to for support and engagement for all my program/project needs. They have helped from strategic development to execution, and consider them the best in what they do.

Adeel
Interac

Your team made our retirement event unforgettable and so much fun for both the retiree and all the attendees. Everyone thoroughly enjoyed our Sommelier-led wine tasting event and the British theme made it unique and special. We are always in good hands with your team!”

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Interac

The Norman Powell Virtual Experience was executed flawlessly – kudos to your team!

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American Express

I think everything was very well organized with our event. The team was on top of everything and was very accommodating even with last-minute changes!

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Hospital Diagnostic Imagery Repository Services

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