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Home Our Work Sony Xperia Spider-Man Wall Climb

Sony Xperia Spider-Man Wall Climb

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Brand Activation

Client Objective

Create a PR stunt by leveraging the Spiderman film assets to raise awareness of a new phone launch with an exclusive carrier while highlighting the phone’s key feature.

Concept

Build a giant spider web in a high traffic area for people to climb while engaging with the device and garnering media attention.

Results

  • Total Impressions: 12,917,743 (exceeded target by more than 320%)
  • Traditional Media Impressions: 7,365,300
  • Digital Media Impressions: 3,493,121
  • Social Media Impressions: 2,059,322
  • Garnered national media attention
  • Largest 1st week sales ever for OEM with carrier

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What People are Saying

I’ve had the pleasure to work with The Substance Group for the past 10 years. I consider them a trusted partner and one that I can always reach out to for support and engagement for all my program/project needs. They have helped from strategic development to execution, and consider them the best in what they do.

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Interac

Your team made our retirement event unforgettable and so much fun for both the retiree and all the attendees. Everyone thoroughly enjoyed our Sommelier-led wine tasting event and the British theme made it unique and special. We are always in good hands with your team!”

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Interac

The Norman Powell Virtual Experience was executed flawlessly – kudos to your team!

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American Express

I think everything was very well organized with our event. The team was on top of everything and was very accommodating even with last-minute changes!

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