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DAZN Pop up

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Experiential Activation

Client Objective

  • Generate awareness for DAZN offers and services
  • Drive trials and subscriptions

Concept

  • Created a pop up “Fan Cave” in Union Station where sports fans could experience what DAZN has to offer
  • Created unique programming to entice Union Station commuters to come into the space and speak to brand experts in a casual environment

Results

  • Successfully activated pop up for a month
  • Increased awareness of DAZN in partnership with traditional media campaign
  • Client saw an increase in trial sign ups during pop up timeframe

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