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Create Memorable Events And Experiences That Leave A Lasting Impression With Your Audience.

Integrated marketing campaigns, product launches, pop-up shops, VIP experiences, conferences and beyond… Let us help you create captivating in person, virtual or hybrid events that your audience can’t stop talking about!

Not sure where to start?

Let us take the lead. We have over two decades (or 20 years-you decide) of expertise in working within the experiential landscape. From local businesses to global enterprise – we know how to build programs and experiences that fit your individual needs, themes, and values. We can provide celebrity talent, custom builds, activations, curated gifting, and everything in between.

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You have ambitious objectives. We have creative solutions.

Start pairing excitement to your brand and connecting your community.

NATIONALLY RECOGNIZED: The Substance Group was recognized by Biz Bash as one of The Top Agencies in Canada!

Explore our Case Studies

Aurora Cannabis Staffing

BlackBerry KEY2

DAZN Pop up

Dining Experience at Oretta with David Rocco

Freedom Mobile Dealers’ Exclusive Russell Peters Experience

Grand Marnier Cordon Rouge Room

Need help with your next event?
We can help bring your idea to life!

Our team can facilitate requests that cater to your specific objectives. We encourage audiences to actively participate with brands and build emotional connections in a meaningful way.

Our Services

Experiential & Activation

Digital is cool, but nothing beats an in-person experience and activation where you can see, touch, and try.

Accessibility

Our Accessibility arm bridges the gap between your brand and consumers with disabilities.

VIP Experiences

If you’re looking to build strong relationships, let us help with unique and memorable experiences money can’t buy.

Public Relations

Elevate your brand’s presence and forge meaningful connections with our comprehensive Public Relations services.

Strategy

We take each project seriously regardless of budget, and every project needs a strategy to ensure its success!

Virtual Events

Virtual events can be highly interactive, and they allow you to increase your audience attendance since they cost less and require fewer restrictions.

Digital & Social Media

We can help with influencer marketing, digital and social media management, contests, and online campaigns - we do it all!

What People are Saying

I’ve had the pleasure to work with The Substance Group for the past 10 years. I consider them a trusted partner and one that I can always reach out to for support and engagement for all my program/project needs. They have helped from strategic development to execution, and consider them the best in what they do.

Adeel
Interac

Your team made our retirement event unforgettable and so much fun for both the retiree and all the attendees. Everyone thoroughly enjoyed our Sommelier-led wine tasting event and the British theme made it unique and special. We are always in good hands with your team!”

Andrea
Interac

The Norman Powell Virtual Experience was executed flawlessly – kudos to your team!

Ravi
American Express

I think everything was very well organized with our event. The team was on top of everything and was very accommodating even with last-minute changes!

Lavania
Hospital Diagnostic Imagery Repository Services

Companies committed to disability inclusive practices outperform their peers in revenue, net income, and economic profit.

Disability Equality Index

We are proud to work with these organizations